"Minisite or a Theme Based Content Site - How to
get Started?"
It is
really difficult to decide as to how to get started.
Whether to create
a minisite and focus upon selling a single product or create a killer
content site and sell multiple products.
There are many gurus
who recommend a minisite
system whereas few recommend to create a killer content rich site.
First lets talk about
minisites...
Minisite is a 1 to
5 page site and its main focus is on selling a single product.
You can sell your
own product by constructing a powerful salesletter or sell some affiliate
product by preselling your affiliate program and directing them to the
affiliate site.
To sell with minisites
you require a whole lot of creativity, as the minisites mainly focus on
a sales pitch.
You either get the
visitor to purchase your product or they will quit.
Minisites fail to
provide huge valuable content, therefore it is difficult to make the visitor
stay on your site for a long time.
Secondly it is difficult
to build search engine traffic on a minisite. Search engines love keyword
rich theme based content site.
You just can't target
many important keywords on a 1 to 5 page minisite than you can do on a
200-page content site.
It is difficult to
build credibility with a minisite unless you are a renowned and established
expert on a particular topic.
Now lets move on to
a theme based content site...
Theme based content
sites are nothing but quality rich site with huge content that targets
a particular topic or a theme.
It is easy to attract
search engine traffic to a keyword rich theme based content site.
Lets say you created
a 200 page content site and each page is stuffed with 1 important keyword
of your niche.
That means your site
will now receive targeted traffic from 200 keywords right from the search
engines.
Search engines will
rank your site higher due to its quality content which will in turn get
you more traffic.
Due to its quality
content the visitor will stay on your site for a long time. Thus improving
your chances to make a sale.
Due to the quality
content you provide on your site you establish credibility and your visitors
start respecting you and consider you as an expert. This in turn improves
your chances of closing more sales.
From the above discussion
you can clearly see that it makes more sense to create a content rich
site tightly targeting a particular theme.
While statistics have
proved that creating just a one page minisite with right psychological
formulas will sell $1000s worth of products.
This is what I have
personally done and has worked for me...
I make use of minisites
as well as content sites to sell my products.
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I created a 5 page minisite that sells my products
and services. I also created 3 content sites worth
100s of pages that presells my visitors and drags
them to my minisites.
What I would suggest
you to do is create a simple minisite, test it and then once it works
fine and pulls in great profits start creating a killer content rich site
around your theme and divert your traffic to your minisite.
This system has worked
for me and I bet will work for you.
So don't get confused
as to how
to get started. Just take the first step and MOVE ON...
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